Tag Archives: communications

About 90 days . . .

Has it really been that long since I wrote a blog post?  That is appalling and precisely the sort of absentee blogerism that leads to declining readership.  I am ashamed and embarrassed.  But mostly, it shows I have been too busy applying all the lessons and best practices I typically try to share.

So in one respect, the application of knowledge is worthwhile.  On the other hand, it will not make me look like such a thought leader tomorrow when I present on how readily a person can manage social media for personal, professional and business growth.

Within an hour of waking up tomorrow, I will attempt to string together enough cogent statements to convince several social media fence-sitters that they can own this domain — pun intended — without having to sequester themselves in a Nerd Bunker for hours at a time.  I will further try to impress upon them that the relationship side of their respective businesses can be well-served by using tools such as blogs, social networks and other technological options.  Whether existing employees, potential workers, clients or potential buyers of their services, the Return on their Investment would have to be relatively high, since most of the acquisition costs are approaching zero ($0).

So here are a few points I plan to make:

1.  If you can’t commit the time to building deep, intimate relationships (Facebook), you surely can build some basic ones (Twitter) and invest where it might be most profitable (LinkedIn).

2.  You don’t have to be Ashton Kutcher to build a successful social network.  Use it to engage and reward your most loyal customers.  When all else fails, FOCUS your content on the most important customers/potentials.

3.  Leverage staff strengths and let leaders emerge.

4.  Efficient management can make you appear more consumed than you are with creating content.

5. Being a content distributor can be a better entry strategy than being a content creator (Copy and Share Everything).

Using these strategies should allow you to establish a social media presence, and learn how your organization and staffing can best manage this powerful tool.

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Trust: A new thought for relationships

Familiarity breeds contempt.  [This quote manifested itself as I completed writing the blog post below.  It belongs here at the start, but I found humor in how I only had this “revelatory” moment after expressing fully the thought below.]

Trust is not about the truster believing in the other party.  Trust is evidently about being comfortable confronting the other party, perhaps even to the point of being downright aggravating.  If you are in a committed relationship, consider for a second: have you ever been in a heated discussion with your significant other and wished — or even suggested — she or he would talk to you the way they communicated disagreement with less-trusted folks, like their co-workers?  Have you wished your boss would talk to you the way she or he talks to your customers when they disagree?  I know civility is losing ground to stress-induced verbal confrontation as a means of dialoging in the United States, but too many of us treat the people closest to us — those we need and trust the most — the worst.  We go well beyond “clear and effective communication” an approach contemptuous familiarity.

UNFORTUNATELY, TRUST HAPPENS

Recently, I have been involved in a number of discussions in which I expected a less-familiar conversant to challenge me more; and in a few others in which I expected a closely-acquainted conversant to find no reason for pause.  As the more distant person went to great lengths to be polite or respectful of my opinion, the dearer friend not only removed their gloves, but they swung away with no regard for how I might receive their harsh words.  And in both cases, my only deduction to explain causation is that TRUST HAPPENS.  As it does, the varnish of considerate communication seems to peel away to reveal a rawness that can be disconcerting.  You might find yourself wondering, “who is this person, and where is the guy/woman I thought I knew?”

As trust grows, conflict between two people, or within a group, seems to grow, not decrease.  I listen to many young people talk about relationships and how important it is that they “trust” the other person.  They mention it almost before they mention love.  I sit in meetings in which managers and leaders spend inordinate amounts of time figuring out how to increase trust between the customer and the organization.

And now, I have a different perspective on trust.  Gaining trust strengthens the relationship to the point where the engaged parties don’t use that trust to extend more latitude to the other.  Quite the opposite.  In our society, we use it like a weapon.  Now that you trust me, let me tell you how I really feel.  My wife, who knows me best, says I can be downright unrelenting sometimes.  And when she points it out, I find that I am not only communicating candidly, I am taking advantage of our trusting relationship to vent, blow off steam, unload about things that happen at work, during a really bad racquetball game, because I didn’t sleep well.  I haven’t cared or been more kind and generous BECAUSE of trust, I have instead forced her to accept the fury I might rather direct at others.  But . . . . then they won’t like me.  I trust that she still will, eventually.

IT IS TIME TO GET IT RIGHT

Therefore, I am going to spend some time trying to offer a new level of candor from the outset of a relationship.  And I further expect that, as a result, fewer people will want trusting relationships with me.  But the relationships that prevail will be far more enjoyable because the most contentious opinions and ideas we might discuss will have been dealt with while the person is figuring me out.  I hope my wife and some of my closer associates notice!

Reversing my relationship management approach will mean I won’t be subject to, or use, the type of brutal directness that can come with “trust.”  Instead, the more seasoned my relationships become by time and shared experiences, the more harmonious they will become.

Does this ring true for you, or am I alone in recognizing that trust can create some funk in my strongest relationships?