Has it really been that long since I wrote a blog post? That is appalling and precisely the sort of absentee blogerism that leads to declining readership. I am ashamed and embarrassed. But mostly, it shows I have been too busy applying all the lessons and best practices I typically try to share.
So in one respect, the application of knowledge is worthwhile. On the other hand, it will not make me look like such a thought leader tomorrow when I present on how readily a person can manage social media for personal, professional and business growth.
Within an hour of waking up tomorrow, I will attempt to string together enough cogent statements to convince several social media fence-sitters that they can own this domain — pun intended — without having to sequester themselves in a Nerd Bunker for hours at a time. I will further try to impress upon them that the relationship side of their respective businesses can be well-served by using tools such as blogs, social networks and other technological options. Whether existing employees, potential workers, clients or potential buyers of their services, the Return on their Investment would have to be relatively high, since most of the acquisition costs are approaching zero ($0).
So here are a few points I plan to make:
1. If you can’t commit the time to building deep, intimate relationships (Facebook), you surely can build some basic ones (Twitter) and invest where it might be most profitable (LinkedIn).
2. You don’t have to be Ashton Kutcher to build a successful social network. Use it to engage and reward your most loyal customers. When all else fails, FOCUS your content on the most important customers/potentials.
3. Leverage staff strengths and let leaders emerge.
4. Efficient management can make you appear more consumed than you are with creating content.
5. Being a content distributor can be a better entry strategy than being a content creator (Copy and Share Everything).
Using these strategies should allow you to establish a social media presence, and learn how your organization and staffing can best manage this powerful tool.